Matt Migliore
Matt Migliore

As the lead editor of Flow Control magazine, one of the most difficult jobs I have is sifting through the many article pitches, press releases, and product notes we receive on a daily basis to determine which items will ultimately make it into a given issue. We generally publish 52 pages in a standard print edition of Flow Control, which really isn’t a lot of real-estate to work with, particularly when you factor in the pages we dedicate to our loyal and much-appreciated advertisers.

The limitation of pages means we can only offer so much print space to any given technology or application. However, our website,, offers us endless opportunity to provide deep coverage of technologies and applications for fluid movement, measurement and containment—we are only limited by the number of hours in a day.  

With the idea of providing our website visitors a narrowly tailored and sufficiently deep understanding of key fluid handling application and technology categories, we recently launched the Flow Control Application & Technology Portal Program. Through this program, we are partnering with our advertisers to build out category-specific sponsored microsites, including videos, free downloads, expert Q&A, and similar materials—all narrowly tailored around a single fluid handling application or technology.

So far we’ve launched portals in the categories of: Thermal Flow Measurement (sponsored by Magnetrol International), Coriolis Flow Measurement (sponsored by Endress+Hauser), and Positive-Displacement Pumps (sponsored by Pump Solutions Group). We are also preparing to launch portals in the categories of Magnetic Flow Measurement, Radar Level Measurement, Sight Flow Indication, Turbine Flow Measurement, and Ultrasonic Flow Measurement, with more to come.

Coriolis Flowmeters Positive-Displacement Pumps Thermal Flowmeters
Coriolis Flowmeter Technology Portal Positive-Displacement Pumps Technology Portal Thermal Flowmeters Technology Portal

If you are interested in any of the technologies noted here, I encourage you to visit, and check out the available portals for yourself. Once you’ve had a look, I’d be interested to hear your feedback.

Thanks for your readership,

— Matt Migliore
Executive Director of Content