U.S. President Barack Obama named Ron Bloom as senior counselor for manufacturing policy on Monday, according to a report by The Washington Post (www.washingtonpost.com). Speaking at an AFL-CIO picnic in Cincinnati, the president introduced Bloom, who has been a senior adviser to U.S. Treasury Secretary Timothy F. Geithner as part of the auto industry task force since February. Bloom, a Harvard Business School graduate, previously advised the United Steelworkers union and worked as an investment banker.

The Washington Post report says the White House appointed Bloom to work with the National Economic Council to develop and plan policy for President Obama”s efforts to revitalize U.S. manufacturing. He will also retain his position on the auto task force.

According to the Washington Post report, Bloom will be charged with reviewing U.S. competitiveness in the global economy. His job will include coordinating with the departments of Commerce, Treasury, Energy and Labor to integrate current programs with new initiatives.

Bloom”s appointment follows news that the U.S. manufacturing sector had expanded for the first time in 18 months and had the highest monthly output in two years.

To read the full Washington Post report on this story, click here.