MCAA LogoThe Measurement, Control & Automation Association’s annual Industry Forum for providers of instrumentation used in industrial process control and factory automation will be held April 19-21, 2015 in Scottsdale, Arizona. Over 200 attendees, including college students, are expected to attend this educational event featuring expert speakers, breakout sessions, roundtables, and peer networking opportunities.

According to MCAA, the association has reached out to college and university students to attend this meeting free of charge as a way to encourage them to consider the process control industry as a future career. Students are invited to take part in topical discussions and meet with corporate leaders to discover more about career opportunities within the automation industry, the association says. MCAA says it’s planning an even bigger outreach to students at the 2016 Industry Forum in Nashville.

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The theme of this year’s Forum is “Work.” The keynote address will be delivered by Brian Hayes, Global Business Development Manager for ABB, Inc. With over three decades in the instrumentation industry, he will discuss the changing nature of customer requirements and examine ideas for opening future markets. Inventor, author, and entrepreneur Doug Hall, founder of the Eureka! Ranch, will educate participants with his original strategies for increasing innovation and creativity.

Economist Jeffrey Dietrich from ITR Economics will present his market forecast that goes beyond the “lead and bleed” headlines. Technological trends and their impact on management is the focus of a presentation by venture investor and technology expert, Dave Berkus.

Breakout and roundtable sessions led by industry experts will focus on specific industry sectors and highlight issues critical to success in the 21st-century workplace, says MCAA. Attendees will have an opportunity to delve into the oil & gas markets, social media, negotiating techniques, digital communications, sales and marketing, manufacturing, and workforce development.

For more information on this event,  visit