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FLOW CONTROL is the leading information source for fluid handling systems design, maintenance and operations professionals. Its focus is exclusively on technologies and strategies for effectively measuring, controlling and containing liquids, gases and slurries. It aims to serve any industry where fluid handling is a requirement.

ADVERTISING CONTACTS:
EAST COAST John Harris (908) 963-3008 John@GrandViewMedia.com	WEST COAST, SOUTH, MIDWEST Michael Christian (732) 200-5963 MikeC@GrandViewMedia.com

FROM THE PUBLISHER

John Harris

As we head into the 2012 calendar year, Flow Control emerges from the global recession with a wide array of media options to help you achieve your marketing goals going forward – whether your focus is print, digital, Web, e-media, or, ideally, a combination of them all.

Marketing, always a gray science, has gotten grayer still because, in addition to deciding on the proper mix of print, Web, e-media, and social media, for your plans, you must also decide on the task to assign to each type of media, i.e. branding, lead generation, building awareness, customer/market education, and so on. What is the proper mix, and which media format is best at which tasks?

According to Gardner Research’s 2011 Media Usage In Manufacturing Facilities report, while Web and e-media platforms have made significant progress in recent years in terms of usage among manufacturing managers and engineers, print media and events remain a strong presence. As such, Gardner’s report says, “It is clear that suppliers must factor presence in all media into their marketing plans.”

Responding to this reality, Flow Control has bolstered its Web and e-media platform with the launch of a new website and a series of e-newsletter products along with a variety of sponsored content and e-media offerings. At the same time, it has continued to evolve its print and digital monthly magazine to deliver the highest quality fluid handling technology and application information to end-users. Flow Control has also established a strong social media presence, building a new way to connect with our readers through Facebook and Twitter. And on the events side of the spectrum, we continue to expand our Pump Guy Seminar Series with the aim of training more people in 2012 alone than we have since the launch of the Pump Guy Seminar in Nov. 2007.

As we head out on the road to meet with you, our customers, this year, we will be talking about our “Integrated Media Platform,” which is also the theme of our 2012 Media Planner. By this we mean that Flow Control has worked hard to position itself not just as a print magazine with a companion website, but rather as a source of fluid handling technology and application information that puts your message everywhere your customers seek solutions and solution providers – whether that be print, Web, or e-media, or, as the above-referenced Gardner report suggests, a mixture of all.

In closing, Gardner’s report concludes, “There’s no one answer to what media is best. A well-balanced integrated program of multiple media provides the best path to build brand awareness in the minds of prospects and to influence their behavior at each stage of the buying cycle.”

With this sentiment in mind, Flow Control’s integrated approach is exceptionally well positioned to help you achieve your 2012 marketing goals. We look forward to working with you in 2012.

CLICK HERE to review the 2012 Flow Control Media Planner.

Best Regards,

John P. Harris
Publisher, Flow Control Magazine
John@GrandViewMedia.com